Buen Viaje

Industry 
Spirits, Hospitality, Special Events.

Services
Branding, Digital, Editorial, Identity System, Typeface, Iconography, Symbolism, Online & Print Communication, Social Media, Packaging, Collateral, Environment, Menu, Clothing. 

Description 
To enjoy Buen Viaje is to forge a relationship with the world of agaves, with mother nature, with the origin of the spirit, with true craftsmanship. Glyph bonded immediately with the Buen Viaje team. We brought the brand to life by preserving millenary traditions and using maps and symbolic languages and glyphs. The marketplace was lacking a brand that promoted the roots and ancient culture of this premium drink, unique in its kind. Glyph crafted the brand visual identity and designed a range of communications material across-platforms including a brand book with commissioned illustrations, using a custom-made font to tell the story. The team also developed packaging for limited editions made with wild agaves that took 30 years to mature. Key personalities from the world of art, design, publishing, and gastronomy, collaborated in these designs. 

Awards 
Printing Industries of America - The Premier Print Award.
Graphics of the Americas - Gold.
Latin American Confederation of the Graphic Industry - Gold.
The Graphic Arts National Award, Mexico, for the “Duality” Edition.
The Graphic Arts National Award, Mexico, for the “Golden Dragon” Edition.  

Accomplishments 
Three successful developments of brand extensions were created: “Casa Buen Viaje” (brand experience bar in San Miguel de Allende, Mexico), "Guardianes del Buen Viaje" (special events), and "Encuentros de Jícara" (tourist events, with the purpose of raising awareness about the environment).  
Buen Viaje became the first Mexican brand to obtain the National award of Graphic Arts in the United States, in Latin America, and in Mexico, the three consecutive design awards in the same year. 

Testimonial 
“Everything Ringo and team did with our brand and our product lines has been impressive. Whether it’s winning awards, opening doors, or inspiring others, Glyph went well beyond simply being a good design studio. The way Ringo sees things, his vast experience, his sensitivity, and his overarching understanding of symbols allows him to connect the dots that makes design transcend the expected. It's not easy to find someone like Ringo – his design is a type of art, of connection, of magic… giving a soul to our brand.”  
Martín Lopez 
Founding Partner at Buen Viaje


Glyph_Buen_Viaje_Page-01.jpg
Glyph_Buen_Viaje_Page-02.gif
Glyph_Buen_Viaje_Page_03.jpg
Glyph_Buen_Viaje_Page_04.jpg
Glyph_Buen_Viaje_Page_05.jpg
Glyph_Buen_Viaje_Page_06.jpg
Glyph_Buen_Viaje_Page_07.jpg
Glyph_Buen_Viaje_Page-08.gif
Glyph_Buen_Viaje_Page-09.jpg
Glyph_Buen_Viaje_Page-10.gif

Other cases

BOSS REVOLUTION >>    19 MILLION CUSTOMERS, 825 MILLION RECHARGES, 5,7 MILLION APP ACTIVATIONS  Multi-platform and multilingual branding and campaigns. Agency of Record for a company that simplifies how people stay connected.

BOSS REVOLUTION >>
19 MILLION CUSTOMERS, 825 MILLION RECHARGES, 5,7 MILLION APP ACTIVATIONS
Multi-platform and multilingual branding and campaigns. Agency of Record for a company that simplifies how people stay connected.

ROCA WINES >>    DISTINGUISHED AS ROSÉ WINE OF THE YEAR, AND LAUNCH IN INTERNATIONAL MARKETS  Luxury branding and packaging development for four generations’ vineyard & winery that turned a passion into a lifestyle.

ROCA WINES >>
DISTINGUISHED AS ROSÉ WINE OF THE YEAR, AND LAUNCH IN INTERNATIONAL MARKETS
Luxury branding and packaging development for four generations’ vineyard & winery that turned a passion into a lifestyle.

PETRONA >>    A GOOGLE FONT, SELECTED BY THE TIPOS LATINOS BIENNIAL  For culinary editorial use, in texts, headlines, and recipes. Suggests gestures of cooking style, and features numbers to be applied in ingredients' descriptions.

PETRONA >>
A GOOGLE FONT, SELECTED BY THE TIPOS LATINOS BIENNIAL
For culinary editorial use, in texts, headlines, and recipes. Suggests gestures of cooking style, and features numbers to be applied in ingredients' descriptions.