Nestlé
Industry
Culinary & Food
Services
Editorial Design | Publishing | Packaging
Description
Cookbook series with concept, content, design, and execution by Glyph with Emi Pechar & Paola Schachner, published by Nestlé and distributed by El Mercurio Newspaper, Chile.
Accomplishments:
The cookbook series Cocina Salvadora II and III was a success and increased the sales of the newspaper when the books were an add-on. And then, the challenge was to continue with the success, but creating a new concept. Glyph proposed a new idea and continued with the same team for the content, design, and execution. The original recipe card series consisting of 13 unique categories was again successful, and the massive collection completed a total of more than 50 publications and thousands of recipes, for millions of readers.
